Book Title: Sports marketing: An Australian perspective
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Book Description: Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This text contributes to the following United Nations Sustainable Development Goals (SDG), Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources.
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Contents
Book Information
Book Description
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy to build brand awareness, enhance customer loyalty, and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, engaging parents, increasing their public profile, entertaining spectators, securing sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048), where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations.
This text contributes to the following United Nations Sustainable Development Goals (SDG), Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources.
Licence
Sports marketing: An Australian perspective Copyright © 2022 by Western Open Books is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Economics, Finance, Business and Management
Metadata
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Sports marketing: An Australian perspective Copyright © 2022 by Western Open Books is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
This publication may be available under various Creative Commons licences. Users must accurately attribute the content in accordance with the specific licence terms, including attribution, share-alike, and non-commercial requirements. Visit the Creative Commons licence website for full details of the applicable licence.
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The following image were used to design the cover: graphic of woman player shooting football by dobok. Licensed under the Standard Adobe Stock License.
RECOMMENDED CITATION
Richards, J 2022, Sports marketing: An Australian perspective, Western Open Books, Kingswood, viewed [DD-Month-YYYY], < https://doi.org/10.26183/yy8m-px66 >