From inception to publication: A heartfelt thank you to the team

I would like to take this opportunity to express my deep appreciation to all those who have contributed to the creation of this book.

I am deeply appreciative of the exceptional efforts made by the Western Sydney University library team, particularly Paul Jewell and Karen Sheehy, who served as my MVP (most valuable players) at the WSU Library team.

Their vital contributions in maintaining the high quality and excellence of this book since its inception were instrumental in shaping it into what it is today. Their unwavering dedication and expertise were essential to the success of this project, and I am extremely grateful for their support. Thank you both!

Additionally, I would like to express my heartfelt thanks to Lucy Walton and Jeffrey Har for their outstanding contributions and collaboration in the final stages.

I would like to recognise Frank Hill, our University Copyright Officer, for his indispensable support in navigating the intricate world of copyright law.

Lastly, I would like to extend my appreciation to the industry partners and sports staff who provided me with the relevant and practical content to create a real-world-focused textbook for students in sports marketing.

To all who have played a part in bringing this book to life, I express my heartfelt gratitude. Without your unwavering support and contributions, this project would not have been possible.