Meet The Author

Hi, I am Dr. Jess Richards.

I am currently a Senior Lecturer in Sports Management in the School of Business at Western Sydney University. My research broadly focuses on sports management, sports marketing, event management and measuring the social impact of sports for all members of the community. I aim to contribute to our understanding of sports consumers and provide sports organisations with opportunities to grow and sustain their current fan base with new and innovative strategies. My research also aims to explore the benefit of engaging with sport for all members of the community, with a focus particularly on advancing the visibility of women’s sports.

I wrote this Pressbook for you, because, at the time of designing this unit, I struggled to find a textbook I thought would suit the aims and outcomes of this unit. With Australia having such a unique relationship with sports, I wanted to showcase some of the great (and not-so-great) things happening within our industry when it comes to marketing. This book is filled with real-world industry case studies and examples that are contextualised with the overall global sporting world.

I hope you enjoy working through this material as much as I had creating it.

Contact me: j.richards@westernsydney.edu.au