Book Title: Customer Insights
Subtitle: Autumn 2022 Edition
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Book Description: This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature. This activity is aligned with SDG4 – Quality Education and SDG10 - Reduced Inequalities.
This first edition is running concurrently with Customer Insights. Second Edition.
Reference: Khan, A 2023, Customer Insights, Western Sydney University, Kingswood, viewed [DD Month YYYY], Western Open Books.
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Contents
Book Information
Book Description
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective. This first edition is running concurrently with Customer Insights. Second Edition https://oercollective.caul.edu.au/customer-insights/
License
Customer Insights Copyright © 2022 by Aila Khan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Business and Management
Metadata
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Customer Insights Copyright © 2022 by Aila Khan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.