Introduction

This is the first part of the Open Access textbook. Our WSU team is putting their finishing touches to the second part which will be available soon. This is a work in progress so we will be progressively releasing sections as they are completed.  I welcome any suggestions for improvements at: a.khan@westernsydney.edu.au. 

Dr. Aila Khan is a Senior Lecturer in Marketing at the School of Business, Western Sydney University (WSU). Some of her most exciting projects – social robots, individuals’ wellbeing, and charitable giving – were initiated by students as part of their thesis work. Aila would like to acknowledge all those wonderful students who – through their projects, queries, and publications – helped Aila develop in her field. This book would not have been possible without the students’ hard work and resilience, which kept the supervisor on her toes – and motivated!

Some of the amazing scholars from WSU are featured below:

Higher Degree Research students (clockwise, from top-left): Bilal Mustafa, Anusha Ramgoolam, Sameera Nazmin, Isha Kharub. Photographer: Sally Tsoutas, Western Sydney University.