Western Open Books Catalogue

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective. This first edition is running concurrently with Customer Insights. Second Edition https://oercollective.caul.edu.au/customer-insights/

There is so much to learn when you start university. This book will focus on the most important academic skills you’ll need to get started, leaving sufficient ‘room’ for actual learning and reducing your cognitive load. This book aims to give you a quick understanding of these skills which you can then apply within your area of study.

This book aligns to UN Sustainable Development Goal 4 – Quality Education supporting inclusive and affordable access to higher educational resources.

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education. 

Reference: Richards, J 2023, Sports Marketing: An Australian Perspective, Western Sydney University, Kingswood, viewed [DD Month YYYY], Western Open Books.

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​The aim of this book is to provide a one-stop repository for first-hand evidence on COVID, eliminating concerns about payments and subscriptions for people in developing countries. For the past three years, alongside a dedicated group of fellow Africans, many from universities across the continent, Western Sydney University academics have spearheaded comprehensive COVID-19 research. Their findings have been published in Q1 open access journals, but despite this accessibility, colleagues in Africa have faced challenges in accessing these vital resources for various reasons ranging from lack of stable internet for download and inexperience in searching databases. Responding to numerous requests for PDF copies, we have worked with Western Sydney University Library to create a solution in the form of an open textbook. To effortlessly download any article at your convenience, Western Sydney University Library has collaborated to ensure these resources are globally accessible through this book.

This text supports the five Sustainable Development Goals (SDGs) listed below.

• SDG3: Good Health and Well-being: The comprehensive COVID-19 research conducted by the group of Africans and Western Sydney University Academics contributes to understanding and addressing health challenges, aligning with the goal of ensuring healthy lives and promoting well-being for all at all ages.
• SDG4: Quality Education: The creation of an open textbook to provide accessible resources addresses the goal of ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all.
• SDG9: Industry, Innovation, and Infrastructure: The efforts to create a solution for accessing research findings through an open textbook align with the goal of building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation.
• SDG10: Reduced Inequality: By ensuring that colleagues in Africa have access to the same resources, regardless of their internet access or experience in searching databases, the initiative contributes to reducing inequalities both within and among countries.
• SDG17: Partnerships for the Goals: Collaboration between Western Sydney University Academics, the university library, and colleagues in Africa represents the goal of revitalizing the global partnership for sustainable development, where stakeholders work together to achieve common objectives.

An introductory guide to Creative Commons licensing including videos, charts, tables and interactive resources. This activity is aligned with SDG4 – Quality Education and SDG10-Reduced Inequalities.

Reference: Walton, L 2023, A Guide to Creative Commons, Western Sydney University, Kingswood, https://doi.org/10.61588/ZXHV8635 viewed [DD Month YYYY], Western Open Books.

Share this online: Check out this great #opentext, A Guide to Creative Commons, by Lucy Walton https://doi.org/10.61588/ZXHV8635 @westernsydneyuniversity #oer