Western Open Books Catalogue

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department that can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to present the practice of data collection, analysis, and interpretation from an industry perspective. This text contributes to the following United Nations Sustainable Development Goals (SDGs), Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources.

This textbook provides an overview of omnichannel marketing in the B2B space and offers a framework for developing and managing omnichannel marketing. Omnichannel marketing is a marketing strategy that offers a seamless and integrated customer experience across multiple channels and touchpoints. It emphasises a consistent experience for the customer, regardless of the channel they use, be it a physical store, website, mobile application, call centre, or social media. By providing a coherent experience across all touchpoints and channels, the company seeks to improve customer satisfaction and increase retention. The textbook explains the buying challenges faced by B2B customers and the need for an omnichannel. The chapters cover fundamental concepts such as omnichannel customer experience, customer journey mapping, brand communities, value chain management, omnichannel marketing strategies, and Customer Relationship Management (CRM) implementation. This text contributes to the following United Nations Sustainable Development Goals (SDGs), Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources.

An introductory guide to Creative Commons licensing including videos, charts, tables and interactive resources. This text contributes to the following United Nations Sustainable Development Goals (SDGs): Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources, and Goal 10 Reduced inequalities.

There is so much to learn when you start university. This book will focus on the most important academic skills you’ll need to get started, leaving sufficient ‘room’ for actual learning and reducing your cognitive load. This book aims to give you a quick understanding of these skills which you can then apply within your area of study.

This text contributes to the following United Nations Sustainable Development Goals (SDG), Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources.

​The aim of this book is to provide a one-stop repository for first-hand evidence on COVID, eliminating concerns about payments and subscriptions for people in developing countries. For the past three years, alongside a dedicated group of fellow Africans, many from universities across the continent, Western Sydney University academics have spearheaded comprehensive COVID-19 research. Their findings have been published in Q1 open access journals, but despite this accessibility, colleagues in Africa have faced challenges in accessing these vital resources for various reasons ranging from lack of stable internet for download and inexperience in searching databases. Responding to numerous requests for PDF copies, we have worked with Western Sydney University Library to create a solution in the form of an open textbook. To effortlessly download any article at your convenience, Western Sydney University Library has collaborated to ensure these resources are globally accessible through this book.

This text contributes to the following United Nations Sustainable Development Goals (SDGs):

• Goal 3 Good health and well-being: The comprehensive COVID-19 research conducted by the group of Africans and Western Sydney University Academics contributes to understanding and addressing health challenges, aligning with the goal of ensuring healthy lives and promoting well-being for all at all ages.
• Goal 4 Quality education: The creation of an open textbook to provide accessible resources addresses the goal of ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all.
• Goal 9 Industry, innovation, and infrastructure: The efforts to create a solution for accessing research findings through an open textbook align with the goal of building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation.
• Goal 10 Reduced inequality: By ensuring that colleagues in Africa have access to the same resources, regardless of their internet access or experience in searching databases, the initiative contributes to reducing inequalities both within and among countries.
• Goal 17 Partnerships for the goals: Collaboration between Western Sydney University Academics, the university library, and colleagues in Africa represents the goal of revitalizing the global partnership for sustainable development, where stakeholders work together to achieve common objectives.

Business literacy skills is an open textbook using interactive, engaging material and real-world case studies to introduce students to academic literacies with a business lens.

The text aims to improve student and future graduates entering the workplace with their business information skills, critical thinking and other academic competencies, both at undergraduate and postgraduate level.

The book covers fundamental aspects of information searching via the library business platforms, evaluating information, critically analysing information, how to effectively write for business, including writing reports, developing presentations and using AI and other writing tools ethically and how to reference and acknowledge sources with academic integrity.

This text contributes to the following United Nations Sustainable Development Goals (SDG), Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources.

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy to build brand awareness, enhance customer loyalty, and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, engaging parents, increasing their public profile, entertaining spectators, securing sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048), where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations.

This text contributes to the following United Nations Sustainable Development Goals (SDG), Goal 4 Quality education, supporting inclusive and affordable access to higher educational resources.

This inaugural edition of Sustainable Development Without Borders captures the rich insights and expertise shared across 17 Thought Leadership Events held between November 2022 and November 2023.

This volume serves as a lasting resource, expanding access to the knowledge and discussions that have shaped the university’s contributions to the Sustainable Development Goals (SDGs). Showcasing Western Sydney University’s leadership in this field, the book highlights its #1 global ranking in SDG impact while reinforcing its commitment to advancing research and innovation for a more sustainable future.

This output contributes to the following United Nations Sustainable Development Goals (SDGs): Goal 2 Zero hunger, Goal 3 Good health and well-being, Goal 5 Gender equality, Goal 6 Clean water and sanitation, Goal 7 Affordable and clean energy, Goal 8 Decent work and economic growth, Goal 9 Industry, innovation and infrastructure, Goal 10 Reduced inequalities, Goal 11 Sustainable cities and communities, Goal 12 Responsible consumption and production, Goal 13 Climate action, Goal 14 Life below water, Goal 15 Life on land, Goal 16 Peace, justice and strong institutions, and Goal 17 Partnerships for the goals.

Combinando teoría con casos prácticos reales, este libro abierto explora cómo el conocimiento puede inspirar dignidad, responsabilidad y solidaridad en una visión compartida de la ciudadanía global. Crea un espacio para que diversas voces participen en un diálogo sobre cómo el aprendizaje puede impulsar la transformación social. Relevante para académicos y estudiantes de educación, desarrollo, estudios indígenas, sostenibilidad y teoría crítica, también ofrece información útil para profesionales y responsables políticos que buscan alternativas inclusivas y éticas a los paradigmas globales dominantes. En consonancia con los Objetivos de Desarrollo Sostenible de las Naciones Unidas, el libro apoya el acceso equitativo y asequible a recursos de aprendizaje de alta calidad en todo el mundo.

Este texto contribuye a los siguientes Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas: Objetivo 1: Fin de la pobreza; Objetivo 2: Fin del hambre; Objetivo 3: Salud y bienestar; Objetivo 4: Educación de calidad; Objetivo 5: Igualdad de género; Objetivo 8: Trabajo decente y crecimiento económico; Objetivo 10: Reducción de las desigualdades; Objetivo 11: Ciudades y comunidades sostenibles; Objetivo 13: Acción por el clima; Objetivo 14: Vida submarina; Objetivo 15: Vida de ecosistemas terrestres; Objetivo 16: Paz, justicia e instituciones sólidas; y Objetivo 17: Alianzas para los objetivos.

Blending theory with real-world case studies, this open book explores how knowledge can inspire dignity, responsibility, and solidarity in a shared vision of global citizenship. It creates a space for diverse voices to engage in dialogue about how learning can drive social transformation. Relevant to scholars and students in education, development, Indigenous studies, sustainability, and critical theory, it also offers insight for practitioners and policymakers seeking inclusive, ethical alternatives to dominant global paradigms. Aligned with the United Nations Sustainable Development Goals, the book supports equitable and affordable access to high-quality learning resources worldwide.

This text contributes to the following UN Sustainable Development Goals (SDGs): Goal 1 No poverty, Goal 2 Zero hunger, Goal 3 Good health and well-being, Goal 4 Quality education, Goal 5 Gender equality, Goal 8 Decent work and economic growth, Goal 10 Reduced inequalitites, Goal 11 Sustainable cities and communities, Goal 13 Climate action, Goal 14 Life below water, Goal 15 Life on land, Goal 16 Peace, justice and strong institutions, and Goal 17 Partnerships for the goals.