Western Open Books Catalogue

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4 results
A Guide to Creative Commons book cover

A Guide to Creative Commons

CC BY-NC (Attribution NonCommercial)   English (United Kingdom)

Author(s): Lucy Walton

Subject(s): Copyright law, Open learning, distance education

Last updated: 31/01/2024

An introductory guide to Creative Commons licensing including videos, charts, tables and interactive resources. This activity is aligned with SDG4 – Quality Education and SDG10-Reduced Inequalities.

Reference: Walton, L 2023, A Guide to Creative Commons, Western Sydney University, Kingswood, https://doi.org/10.61588/ZXHV8635 viewed [DD Month YYYY], Western Open Books.

Share this online: Check out this great #opentext, A Guide to Creative Commons, by Lucy Walton https://doi.org/10.61588/ZXHV8635 @westernsydneyuniversity #oer

Customer Insights book cover

Customer Insights

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  40 H5P Activities    English

Author(s): Aila Khan

Subject(s): Business and Management, Sales and marketing management, Research methods: general, Relating to UN Sustainable Development Goals (SDGs)

Institution(s): Western Sydney University

Publisher: Western Sydney University

Last updated: 24/01/2024

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective. This first edition is running concurrently with Customer Insights. Second Edition https://oercollective.caul.edu.au/customer-insights/

Sports Marketing book cover

Sports Marketing

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  31 H5P Activities    English (United Kingdom)

Author(s): Dr Jessica Richards

Subject(s): Economics, Finance, Business and Management, Relating to UN Sustainable Development Goals (SDGs)

Institution(s): Western Sydney University

Publisher: Western Sydney University

Last updated: 18/01/2024

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education. 

Reference: Richards, J 2023, Sports Marketing: An Australian Perspective, Western Sydney University, Kingswood, viewed [DD Month YYYY], Western Open Books.

Share this online: Check out this great #opentextbook, Sports Marketing: An Australian Perspective, by Jessica Richards https://doi.org/10.26183/yy8m-px66 @westernsydneyuniversity #oer

Academic Skills Pocketbook book cover

Academic Skills Pocketbook

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  19 H5P Activities    English (Australia)

Author(s): Richard Scharges, Ashleigh Watson, Linda Thornely, Susan McGlynn

Subject(s): Study and learning skills: general, Relating to UN Sustainable Development Goals (SDGs)

Institution(s): Western Sydney University

Publisher: Western Sydney University

Last updated: 21/11/2023

There is so much to learn when you start university. This book will focus on the most important academic skills you’ll need to get started, leaving sufficient ‘room’ for actual learning and reducing your cognitive load. This book aims to give you a quick understanding of these skills which you can then apply within your area of study.

This book aligns to UN Sustainable Development Goal 4 – Quality Education supporting inclusive and affordable access to higher educational resources.